Hotels
Vacation rentals
Airlines
Destinations
Travel agencies
Cruises
Car rentals
Financial institutions
For hotels in New Orleans, contact your account manager or sign up for the Jazz Fest 2025 Flash Sale campaign directly in Partner Central before the join-by date.
Expedia Group Live
Where hotels and passionate fans meet
Capture valuable bookings for major live events through Expedia Group Live’s high-visibility marketing campaigns and global brand partnerships.
Put your property in the spotlight at major events
Expedia Group Live helps put your hotel front and centre during high-profile events with exclusive marketing benefits that inspire passionate fans to book. It’s a programme that delights travellers with unique benefits, tailored content and memorable experiences while driving results for your property.
Attract high-value travellers
Offer special perks to our loyal One Key™ members who spend more and stay longer.
Increase your exposure
Boost your visibility through our marketing campaigns and global brand partnerships.
Drive future demand
Stay top of mind for travellers all year round with long-term commitments from Expedia Group to promote your market and property.
Align with events that travellers love and trust
25%
Of a booking decision is driven by a brand’s cultural involvement.¹
54%
Of travellers are more likely to notice a brand if it sponsors or references something they’re interested in.²
Take centre stage with Travel Hubs
The Expedia Group Live programme connects individual hotels with brand partnerships through Travel Hubs. Travel Hubs are used to inspire and enable people to travel for the things they love. It’s a marketplace dedicated to people’s passions, with curated content and offers that better serve the traveller’s needs.
Travel Hubs for Jazz Fest and Liverpool FC highlight participating partners and traveller deals.
Participating properties are featured on the relevant Travel Hub and gain even more exposure across a variety of promotional channels, including:
- Expedia Group marketing campaigns targeting our high-value travellers via email, social media and web
- Major media outlets, event microsites, and trusted influencer and artist media channels
- Official brand partner websites, as well as their social media and email campaigns
- Travel Shops — an in-app marketplace where creators share their destination and hotel recommendations in partnership with high-profile sports and music partners
Deliver results through campaigns that resonate
See how our partners tap into the many benefits of Expedia Group Live to drive success for their businesses.
150%
year-on-year uplift in net room nights for participating hotels during the New Orleans Jazz & Heritage Festival³
172%
week-on-week spike in traffic to the Liverpool FC Travel Hub after the launch of the Finding Liverpool campaign⁴
Jazz Fest 2024 strikes a chord with high-value travellers
Jazz Fest and Visit New Orleans teamed up with Expedia Group to generate demand from music festival lovers around the world and help them experience NOLA’s music and culture.
The 2024 marketing campaign positioned the city as a premier destination through influencer content, live event updates, travel guides and an on-site activation, leading to a 25% increase in New Orleans hotel bookings on Expedia.⁵
See how the Jazz Fest 2024 Travel Hub elevated the travel experience for music fans.
How to participate
In return for guaranteed availability during event travel windows, you can join one of our exclusive sponsorship offers. Offers and commitment requirements are tailored to each event, presenting unique opportunities just for you.
Help extend your marketing budget and make a bigger impact when you partner with multiple advertisers through customised co-op campaigns. Flexible and customisable to your marketing goals, co-op campaigns feature a robust media plan, including placements such as display ads, that helps you to drive engagement and bookings from qualified travellers.
Leverage our sponsorship activations to create a custom campaign that highlights your destination’s unique offerings and experiences. With strategic media placements and a full-funnel approach, we’ll help drive awareness, engagement and visits by reaching an audience eager for new adventures.
Unlock enhanced marketing exposure with custom media campaigns, sponsorship activations and more by joining the programme.
Discover 2025 opportunities
Accelerate demand for your property by participating in the offer that fits your business needs.
Recommended for you
¹Passion Points Research by BAMM Global, Expedia Group, 2023
²Ibid
³Compared to the same six-month period in the previous year, Expedia Group internal data, 2024
⁴Liverpool FC and Expedia Group internal data, 2024
⁵Expedia Group internal data, 2024