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Discover the travel trends shaping 2027 and find out how top-tier properties are showcased alongside the experiences and destinations inspiring future travel.
Built for exceptional stays
The VIP Access programme showcases properties that consistently deliver exceptional guest experiences to our top-tier travellers.
The VIP Access advantage
Every quarter, participating properties reach an average of 50 million travellers through our marketing channels,¹ helping them stand out without the cost of loyalty fees or additional marketing.
4x
More average daily search views²
6x
More average daily property page views²
VIP ACCESS PARTNERS
Track your performance
Visit your Visibility Performance page to see where you're excelling and identify opportunities to maintain your status. Remember, consistently delivering VIP Access perks helps you delight guests and earn better reviews.
Image does not represent actual product experience.
Join our exclusive network
Discover the benefits and requirements of a programme designed to help top-performing properties attract high-value travellers, including Gold and Platinum members who spend 38% more and book 5.7x more frequently than other travellers.³
- Partner benefits
- Eligibility criteria
A win for partners and guests
In exchange for giving our top-tier travellers special recognition and exclusive perks or discounts, partners enjoy great benefits.
Priority support
Skip to the front of the line and u2028Connect with our most experienced support agents across phone, chat or support case.
Member incentives
Attract Gold and Platinum members with Expedia Group-funded OneKeyCash™ incentives.⁴ These travellers have a 12% higher average daily rate than non-members.⁵
Increase visibility
Stand out with your VIP Access badge and Expedia Group-funded marketing campaigns that reach millions of travellers.
No fees
Join the programme at no extra cost and access more frequent travellers without impacting your marketing budget.
What it takes to qualify
This exclusive partner programme recognises properties that consistently deliver exceptional service and memorable guest experiences.
Maintain 85+ scores
Deliver consistently strong guest experience and offer strength scores, measured as a 90-day average.
Offer member perks
Provide our loyalty members with exclusive deals or in-stay benefits.⁶
Keep at least 5 rooms available
Give travellers more options to choose from — and more opportunities to book with you.
Use eligible payment methods
Use Expedia Collect or Expedia Traveller Preference and maintain an account in good standing.
VIP Access in the spotlight
VIP Access properties are front and centre across our marketing channels. In Q1 2026 alone, they appeared in 50% of social content.⁷ Take a look at a few highlights below.
Ready to stand out?
See if your property qualifies for VIP Access — or if you're already a VIP Access partner, review your performance to maintain your status.
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¹ Expedia Group, VIP Access marketing campaigns data, January-December 2024
² Expedia Group, internal data, April 2026
³ Expedia Group, loyalty data, 2025
⁴ OneKeyCash™ is not redeemable for cash and can only be used on Expedia, Hotels.com and Vrbo.
⁵ Expedia Group, loyalty data, January-December 2025
⁶ To qualify for the VIP Access programme, valid tiered Members Only Deals must provide discounts of 10%, 15% or 20%, with stacking enabled across all room and rate types. Alternatively, participating properties may offer an in-stay perk equal to at least 5% of the average booking amount for Silver tier members and above.
⁷ Expedia Group, internal data, 2026; comparison of VIP Access properties and non-VIP Access property comp sets.