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CASE STUDY

MQ Trip drives bookings with merchandising solutions

The B2B wholesaler used new merchandising technology to gain positive results in scaling hotel promotions.

+10%

Approximate growth in bookings driven by Expedia Group hotel promotions*

+5-7%

Increase in conversion rates across key campaigns using Expedia Group's relevancy rankings*

Challenge: Scaling merchandising activities without the right tools

 

MQ Trip, a China‑based B2B wholesaler, partnered with Expedia Group in 2022 and adopted Rapid Lodging API to expand their hotel offering. This gave them access to global hotel inventory, including Expedia Group-sourced deals and discounts for merchandising. But with so much at their fingertips, the constraint became operational.

 

Their challenges included:

  • Lengthy campaign planning process from lack of scalable access to Expedia Group's hotel promotion inventory
  • Difficulty surfacing relevant deals for specific traveller segments
  • No unified view to monitor performance across disconnected tools and workflows

See the merchandising solutions in action (1:20).

Solution: An API to automate, Portal tools to manage.

 

Expedia Group offered MQ Trip two solutions: Merchandising API for product and developer teams to build traveller- and agent-facing user experiences and the Marketing section in Portal for marketing teams to browse upcoming campaigns and export customised deal lists. Both are enhanced by a machine learning model that delivers personalised relevancy rankings to help identify which promotions would resonate most with their audience.

 

Faster campaign go-to-market
Rapid Lodging Merchandising API enabled automatic ingestion of structured promotion data, significantly accelerating campaign timelines and reducing manual maintenance.

 

Smarter and more relevant offers
Machine learning-driven deal relevancy and sorting allowed MQ Trip to present more attractive, personalised hotel offers to travellers. This greatly improved the precision and impact of their merchandising.

 

Centralised promotion management
The Marketing section in Portal served as a unified hub to manage promotions, monitor performance and adjust tactics quickly — meaningfully boosting day-to-day operational efficiency.

"The flexibility of the Merchandising API and the user-friendly Marketing section in Portal have both contributed to meaningful gains in operational efficiency and business growth."

Ivan Xu

Chief Technology Officer, MQ Trip

Results: Lifts in clicks, conversion and bookings.

 

After adopting Expedia Group's merchandising capabilities and using relevancy-based rankings to promote Expedia Group-sourced hotel deals, MQ Trip saw clear, quantifiable performance gains.

Those gains spanned the full funnel and included approximately:

  • 8% higher average click-through rates on promotion-related activities
  • 5-7% improvement in conversion rates across key campaigns using Expedia Group's relevancy rankings
  • 10% more overall bookings driven by Expedia Group hotel promotions during campaign periods

For MQ Trip, these results reflect more than a technology upgrade. With the right tools in place, their team can now move faster, target smarter and drive the kind of measurable performance that defines a strong B2B partnership — one that's built to keep growing.

"Expedia Group's merchandising technology has made it much easier for us to access and manage high-quality promotional inventory, while ensuring our offers are better aligned with traveller needs."

Ivan Xu
Chief Technology Officer, MQ Trip

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