Holiday rental company earns 2x growth with connectivity

Based in South Carolina, Big Fish Rentals is a holiday rental management company that operates oceanfront apartments just steps from Myrtle Beach. Despite the popularity of their holiday destination, Chief Technology Officer Chad Bryant noticed connectivity issues between their online travel agency (OTA) websites and their software were hindering their growth. These issues caused the company to suffer from expensive inefficiencies — including missing booking data—which was also having a negative impact on both guest and host experiences.

Chad needed a connectivity partner he could trust to work effectively with our platform—one that would enhance their software’s technical capabilities to match their evolving business needs on their growth journey. Chad searched for a solution using our Connectivity Partner Programme, which identifies top integrated software solutions as Elite and Preferred. These connectivity partners are ideal for streamlining operations and driving growth on Vrbo.  

After researching their options, Chad chose to partner with OwnerRez, a connectivity software provider that has been awarded Elite partner status by Expedia Group several years in a row. This designation is only given to the top 10% of Vrbo’s connectivity software providers. 

In OwnerRez, Chad found a partner who delivers constant innovation and enhancements for their digital products based on their customers’ feedback and business needs. That included adopting Vrbo’s latest APIs—which means always having the latest capabilities available for their hosts and property managers. Most importantly, OwnerRez’s connection with Vrbo enables them to add listings to Vrbo quickly and seamlessly.

After Big Fish Rentals started partnering with a connectivity provider that streamlines their property management on Vrbo, the company doubled the size of their business every year for six consecutive years. Big Fish Rentals now oversees 500+ apartments across Myrtle Beach, South Carolina.*

At the same time, they continue to drive 60%–90% occupancy throughout the year, with a total booking value of $15–$20M per year.* 

Chad attributes the success in large part to Vrbo and OwnerRez’s ability to seamlessly connect, as well as the provider’s commitment to innovation and adapting their software’s capabilities to their evolving business needs.