Japan Experience fuels major growth with Expedia TAAP

As the first European tour operator dedicated exclusively to Japan, Japan Experience needed a reliable platform to access a diverse and extensive lodging inventory across Japanese destinations.

They were looking for an efficient, all-in-one booking tool that also enabled quick modifications, responsive customer service and flexible payment options to better manage cash flow.

Since adopting Expedia TAAP in 2021, Japan Experience has enjoyed seamless access to a wide variety of lodging options, from traditional ryokans to modern hotels and onsen retreats. Whatever their travellers want from their Japanese adventures, Japan Experience can deliver.

In addition, with Expedia TAAP:

• Japan Experience agents can secure accommodation well in advance, ensuring availability for their clients, while deferring payment to align with clients’ schedules.


• AI-powered property recommendations quickly surface suitable alternatives when preferred accommodation is not available.


• Instant booking notifications give agents quick, up-to-date information about bookings so they can keep their travellers on the move.


• Agents can use intuitive self-service booking management and support from Expedia TAAP to resolve issues quickly and secure traveller loyalty.

Through Expedia TAAP, Japan Experience has achieved:

• Remarkable, sustained growth: Japan Experience saw a 90%+ year-over-year growth in Expedia TAAP bookings and a 105%+ year-over-year growth in Expedia TAAP booking value.*


• Operational efficiency: the platform’s intuitive tools and AI-driven recommendations have greatly increased Japan Experience’s effectiveness, enabling agents to respond swiftly to client needs.


• Improved cash flow: the ability to secure accommodation early – while deferring payments until closer to departure – has greatly improved both booking flexibility and cash management.