PARTNER STORY

4-star boutique hotel accelerates demand with One Key

Hotel West End drives bookings, delights travellers and offers exceptional service with One Key™.

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Meet the Hotel West End

Nestled in the heart of Paris’s Golden Triangle, the Hotel West End  strives to create a unique, memorable experience for its guests. As a VIP Access™ property, Hotel West End is part of our exclusive network of hotels that offer top-tier experiences and exceptional service to our One Key rewards members.

 

We spoke to Karen Gameros, the hotel’s sales manager, to discover how One Key and the VIP Access programme have driven their visibility and propelled growth among our highest value travellers.

‘One Key delivers customers who travel frequently and are willing to pay more’.

Karen Gameros

Sales manager, Hotel West End

Meet Jane Ko, creator and One Key Gold member

Jane Ko is a Texas-based creator in Austin who loves travelling the world with her partner. As a traveller who values perks and experiences in her stays, she enjoys being part of rewards programmes—and books travel with Expedia Group regularly as a One Key Gold member.

 

On a recent trip to London and Paris, her partner leveraged the VIP Access programme to surprise Jane with a stay at the Hotel West End. By being able to only seek out properties known for providing excellent experiences, he knew he could trust in the calibre of the hotel. 

 

Jane and her partner redeemed their OneKeyCash™⁴ towards their stay at the Hotel West End—and, as an added bonus, they were able to earn 3x OneKeyCash by booking a VIP Access property.⁵  She told us about the Gold member perks they were able to enjoy during their stay in the City of Light, which included a complimentary room upgrade to an Eiffel Tower view.

Take a look inside Jane’s stay at Hotel West End.

Thoughtful touches, big impact

For Karen and the rest of her team at Hotel West End, the details matter. She told us that in a hotel-rich city like Paris, exceptional service makes the difference. That’s where the hotel strives to stand out—and as a VIP Access property with Expedia Group’s One Key programme, they enjoy exclusive badging and increased visibility to top-tier guests in return.

 

Before VIP Access guests like Jane arrive, they’re sent a pre-stay questionnaire that helps the Hotel West End staff offer thoughtful, personalised touches. Whether it’s by providing a forgotten socket adapter or leaving chocolates in the room, the staff prepares ahead of time to surprise and delight their guests. During the stay, a cosy ambiance and friendly staff leaves a lasting impression on travellers—and additions like real hotel keys offer more opportunities for conversation.

Reaching high-value travellers by focusing on experience

Karen says that room rates have spiked in Paris over the last few years, which has helped attract travellers to their 4-star property who may have previously looked at 5-star hotels.

 

By offering perks like free bottles of wine and room upgrades, the Hotel West End provides an impeccable experience for travellers like Jane. In addition, the property utilises VIP Access, Members-Only Deals and Value Add promotions to stand out to even more high-value One Key members booking online.

 

Members-Only Deals allow the Hotel West End to attract valuable One Key members with targeted, fenced price discounts. With One Key, travellers reach tiers based on their booking activity—and as travellers book more trip elements across our brands, they’re able to unlock the next tier. This makes it easier for this Paris VIP Access hotel to provide extra incentives to those who spend and book more.

Expedia Group travellers spend 10% more on big trips compared to non-EG travellers, including 18% more per night on hotels.⁶

Accelerating travel for partners and guests

Through a blend of special badging, perks and discounts, the Hotel West End has been able to drive visibility and bookings across our trusted brands. In the 12 months since joining VIP Access, the property has seen a +30% increase in bookings and 25% uplift in net room nights.⁷ 

 

Meanwhile, guests like Jane and her partner are already planning their next holidays—and excited to book them with OneKeyCash.

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¹Hotel West End property booking data on Expedia and Hotels.com in the 12 months after joining VIP Access, competitive set defined by the property in Expedia Partner Central, March 2015–2016 vs March 2016–2017.

²Ibid.

³Ibid.

⁴OneKeyCash is not redeemable for cash and can only be used on Expedia, Hotels.com and Vrbo. 

⁵On the OneKeyCash base earn rate of 2%. Offer will not apply in conjunction with any OneKeyCash offers.

⁶Traveller Value Study, Expedia Group, 2024.

⁷Hotel West End booking data, March 2015–2016 vs March 2016–2017.