PODCAST | SEASON 2 | EPISODE 2

Lights, camera, vacation: where tourism and media meet

‘Tourism is about a narrative and telling a story. We’ve [...] moved beyond the tourist gaze where we just […] get on a tour bus and get out, take your selfie and then move on. It’s about interacting’.

Dr Stephen Pratt

Professor and Department Chair of Tourism, Events and Attractions at the University of Central Florida


What to listen out for


Listen in to episode two of Powering Travel, featuring guest Dr Stephen Pratt, host Brandon Ehrhardt and guest host, Angelique Miller.

 

Join us for an exciting look into the increasing popularity of film-induced tourism and its impact on communities, economies and travellers worldwide. You’ll also gain insights on what entertainment tourism means for the future of travel and sustainable tourism.

 

Bonus: get an inside look into Expedia Group’s new shoppable platform and learn how travel content is now bookable.

A view of an older couple from behind, touring the city with scooters in the foreground and buildings in the background.

Read the transcript

[00:00:04] Brandon Travel providers are the backbone of the travel experience. In this brand-new season of Powering Travel, we’ll dive into industry trends, hot topics and actionable advice to help business leaders continue evolving and enhancing the travel experience, one trip at a time. Hello again, and welcome back to another episode of Powering Travel. Before I introduce you to today’s guest hosts and an interview with our guests, I want to take you on a journey with me. So, take a second, think about a time when you’re watching a television show or maybe even a movie, and the locations spoke to you in such a way that you thought, ‘Hey, how can I get there?’ Today’s topic is all about the idea of set-jetting or, what the scholars call it, film-induced tourism. In the most recent Expedia Group Traveller Trends Report, we found that two-thirds of global travellers have considered booking trips to destinations after seeing them on shows or movies. And 39 percent have taken the next step to actually book those trips. The guest host we have for you today is Expedia Group’s own Vice President of Media Studio, Angelique Miller. Welcome, Angelique.

 

[00:01:15] Angelique Hi, Brandon. Thanks for having me today. Look, I’ve got to tell you, I love this topic. And luckily for me, my day job means that I get to work really closely in this space. So, I’m excited to dive in.

 

[00:01:30] Brandon I love it. I’m just going to be upfront and honest with you. You have a top-three day job at Expedia Group, so I will put my jealousy to the side. But in order to do that, I would love to hear more about you. So, why don’t you tell us a little bit about yourself and what you do for Expedia Group?

 

[00:01:45] Angelique Sounds good. I mean, you’re running a podcast in your spare time, so that’s pretty cool.

 

[00:01:49] Brandon That’s true.

 

[00:01:49] Angelique So, as Brandon mentioned, I am Angelique Miller. I grew up in America, but I’m based in London now. And I lead our Media Studio team here at Expedia Group. We are Expedia Group’s in-house creative agency. What does that mean? It means that we help our brands and partners, such as tourism boards or hotels, connect with audiences through what we consider impactful and memorable content and marketing campaigns. Today, I’m just really excited to dive into this conversation. We are seeing the impact that set-jetting is having on tourism through our direct work with our partners over the years, and we really see the impact that set-jetting is having on tourism through the work that we’re having directly with our partners, which is why this conversation that we’re having today with our guest is so interesting to me. With his experience, I just can’t wait to hear what he’s got to say.

 

[00:02:44] Brandon Couldn’t agree more. Like, who doesn’t love talking about TV? Who doesn’t love talking about travel? So, today we’re talking with someone with years of experience researching this idea of film-induced tourism around the world. Dr Stephen Pratt has extensive teaching experience in both undergraduate and postgraduate courses in the areas of tourism, sustainability and research methods. Currently, he’s a department chair of Tourism Events and Attractions at the Rosen College of Hospitality Management. His research interests include sustainable tourism, development, tourism in Small Island States and film tourism. Steve’s the co-creator of the popular YouTube channel, Travel Professors. Ready for this one, Angelique?

 

[00:03:24] Angelique Let’s go.



Meet the experts


A headshot of guest, Dr Stephen Pratt.

Dr Stephen Pratt 

Professor and Department Chair of Tourism, Events and Attractions, University of Central Florida 

Dr Stephen Pratt of the Rosen College of Hospitality Management at the University of Central Florida’s wide-ranging research interests include tourism economics, film tourism and sustainability. 

A headshot of guest host, Angelique Miller.

Angelique Miller 

Vice President of Creative Communications, Expedia Group

Angelique Miller is responsible for leading Expedia Group Media Studio, a full-service, in-house creative agency that includes creative design and development, content creation, strategy, social media and project management teams. Her team of passionate storytellers collaborates with brands to create unique and compelling media experiences.

A headshot of Powering Travel host, Brandon Ehrhardt.

Brandon Ehrhardt

Vice President of Marketing and Host of Powering Travel, Expedia Group

Brandon heads up B2B lodging marketing at Expedia Group and has played an integral role in scaling our partner programmes, leading strategic initiatives and expanding the use of revenue insights to drive partner success. Brandon resides with his wife and child, a young travel enthusiast, in Chicago, IL.



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