VIP Access property drives top-tier demand with One Key

Located in the heart of the Yucatán jungle in Mexico, Chablé Yucatán prides itself on providing world-class experiences sought out by well-travelled, high-end clientele. As a VIP Access™ property, Chablé Yucatán is part of our exclusive network of hotels that deliver exceptional service to guests and special perks to our One Key™ rewards members.

We spoke to the hotel’s Director of Sales Oscar Quijano and Concierge Mariana Rodriguez to learn how our VIP Access programme and One Key have helped them stand out to our highest-value travellers and drive business growth.

Colby Holiday is a passionate world traveller and One Key member based in Houston, Texas. She seeks out hotels and services that offer exceptional quality, so she jumped at the opportunity to join One Key at its 2023 launch as part of Expedia Group’s ambassador programme—and has since become a Gold member.

As a loyal Expedia Group traveller, Colby knows that by filtering searches for VIP Access properties she can have peace of mind knowing she’s booking a high-quality hotel like Chablé Yucatán. And—as an added bonus—members can earn up to 3x more OneKeyCash™ when booking VIP Access properties.⁴

Colby recently redeemed her earned OneKeyCash towards her stay at the VIP Access luxury hotel and told us about the special perks she enjoyed as a Gold member, from food and beverage credits to early check-in.

Oscar and Mariana know the importance of making a winning—and lasting—impression on their guests. Mariana told us that before guests arrive, the prearrival concierge team does research to understand what each traveller is looking for and plans ways to create a memorable stay. 

Upon arrival, they offer a printed welcome letter outlining VIP Access benefits and a local gift. In addition to the tailor-made check-in experience, the property strategically leverages its VIP Access status and promotions like Members Only Deals to gain a competitive edge. They currently offer a $100 resort credit perk and promote a 10% Member Only Deal to stand out to high-value One Key members like Colby. These tactics help the property attract even more members and shape guest expectations from the start of the traveller journey.

To ensure they’re consistently making guests like Colby feel like a VIP, Oscar said he personally reviews the hotel’s monthly scorecard and competitive analysis based on the guest experience score in Partner Central. The hotel also holds a training session with the concierge and front desk teams every two months, focusing on the VIP Access programme and the revenue generated by One Key members. 

They not only assess guest reviews post-stay and send an email survey at checkout, but they also collect guest feedback while at the property. There’s a comment card placed in all the guest villas, and hotel staff regularly check in with guests to resolve any concerns.

Oscar and Mariana understand that a positive guest experience can result in glowing reviews, return visits and a brand reputation that contributes to ongoing growth.

A combination of discounts, perks and special badging improved the hotel’s visibility with high-value travellers across our trusted brands. In the 12 months after joining VIP Access, Chablé Yucatán saw a 39% boost in gross booking value, a 45% increase in bookings and a 56% uplift in net room nights with top-tier (Silver, Gold and Platinum) members. 

As for Colby, she’s planning to use her OneKeyCash on future trips for things like hotel rooms or Vrbo^® holiday rentals.