Supercharge your travel rewards programme with industry-leading tech

Travel is quickly becoming central to loyalty programmes across every sector, and for good reason. As a reward, travel can enhance customer loyalty by creating strong emotional connections across generations—it acts as a highly aspirational loyalty option and is inherently tied to unique, unforgettable experiences.

With more brands featuring travel within their loyalty programmes, strong competition means businesses need to adapt, especially since more and more customers are looking for flexible rewards programmes with competitive travel offerings.

Whether your brand currently offers travel as part of a loyalty programme or needs to establish a new travel offering altogether, we have the solution to elevate your customer loyalty experience. 

Our Private Label Solutions are backed by our travel industry experience and data. Powered by more than 70+ petabytes of data and 20+ years of tech innovation, we have one of the world’s largest travel platforms—and industry-leading technology is the backbone of our Private Label Solutions.

In 2023, we started working with Valuedynamx, a UK-based loyalty tech provider that powers thousands of loyalty programmes globally. 

Our partnership allows their loyalty partners across industries to engage their customers with real-time redemption for travel bookings. In the last 12 months, Valuedynamx experienced a 20% growth in bookings in this category thanks to their Rapid API integration, demonstrating the value of our tech in helping Valuedynamx improve redemptions for thousands of loyalty providers around the world.²

Our White Label Template is a single solution that provides a multi-product travel website, global supply and enhanced marketing capabilities to drive deeper engagement and grow revenue. Partners gain access to our global supply, including hotels, airlines, car hire and activities, as well as package options. Each template is custom-built to your specific needs.

Our technology, including our Rapid API, integrates a partner’s loyalty programme for their customers to earn or redeem on travel and extend their rewards programme. We’re always looking for ways brands can offer more flexibility and value to their members. For example, we recently launched a cash versus rewards experience, enabling travellers to easily switch between cash and points pricing throughout the booking journey.  

Another way we are addressing consumer interest in flexible earning and redemption options is through our recently announced collaboration with Microsoft. We worked together on a pilot to address the rising consumer interest in earning and redeeming rewards in new ways. Through our strategic partnership, we brought together our respective loyalty programmes to offer Bing users additional rewards on bookings powered by Expedia.

In addition to earning Microsoft Rewards, travellers booking eligible accommodation on Bing also earn rewards through Expedia Group’s brands, including our One Key travel rewards programme at US and UK points of sale. This is a first-of-its-kind collaboration where we combine our Rapid API technology with rewards from Expedia Group brands, and we hope to expand this to more partners in the future.

A critical component of loyalty programmes is providing superior, trusted customer service. In fact, one out of four loyalty providers say that customer service is their biggest challenge.⁴  Providing great customer service must be an integral part of a brand’s member retention strategy, which is why we offer purpose-built solutions to drive customer support in numerous ways. 

Rapid API offers flexible traveller support options to fit your needs: 

• Customer Direct support leverages our multi-national, multi-lingual service agents, acting as an extension of your team to directly support your travellers.  
• Agent-to-agent support sees our global team assist your agents in servicing traveller enquiries. 
• Affiliate Voyager provides a self-service tool to let agents make offline booking changes. 

From a self-service perspective, Rapid API also offers Property Message Centre—a two-way messaging centre that agents, lodging properties and travellers can use to communicate directly about a specific booking.  We are also in beta with our Hard Change API, which enables you to make more self-service changes on behalf of their travellers, reducing the need for manual support from an agent. For example, travellers can change their dates, room type or number of travellers staying in a room. This eliminates the need for travellers to cancel and rebook in order to make changes, allowing them to keep the same itinerary number.

Our White Label Template solution also offers Virtual Agent—an AI-powered customer service tool that allows travellers to cancel, change or re-confirm booking themselves, with a hand-off to a live agent chat if more help is needed. 

To add to this, we recently launched a new Hotel Change Self-Service solution to reduce servicing call volume and improve the traveller experience. Travellers are able to make self-service changes to their hotel reservations online without the use of Virtual Agent. This includes changes in dates, room type, occupancy and traveller details.

Our work with Delta Air Lines has seen us help them offer a range of additional loyalty travel offerings alongside their flights, using our technology to provide a smooth rewards system for their travellers. 

Breyana Bennett, Loyalty Product and Operations Manager of Delta Air Lines, told us: ‘When you partner with Expedia, you’re not just getting an account manager. We work with their product teams, engineering teams, marketing teams and customer service teams to make sure our partnership is exactly what we desire and that we are driving the value for our members’.