The travel agency was able to improve traveler's experiences and increase bookings with our Rapid API technology.
Travel is quickly becoming central to loyalty programs across every sector, and for good reason. As a reward, travel can enhance customer loyalty by creating strong emotional connections across generations — it acts as a highly aspirational loyalty option and is inherently tied to unique, unforgettable experiences.
With more brands featuring travel within their loyalty programs, strong competition means businesses need to adapt, especially since more and more customers are looking for flexible rewards programs with competitive travel offerings.
Whether your brand currently offers travel as part of a loyalty program or needs to establish a new travel offering altogether, we have the solution to elevate your customer loyalty experience.
Powering travel rewards through the latest in travel tech
Companies in various sectors, like banks, retail stores, and more, want to offer travel as part of their loyalty program. However, the massive scale of implementing travel rewards programs can be daunting. Even brands with well-established programs face resourcing challenges when powering travel themselves.
Our partnerships are bolstered by proven, reliable tech as part of our Private Label Solutions. For example, our Rapid API solution gives B2B partners access to all of our lodging supply, competitive rates, and industry-leading support, enabling companies of any size to build superior end-to-end travel booking experiences using their brand, and on their sites.
of brands cite technology integration and management as significant challenges.¹
Our Private Label Solutions are backed by our travel industry experience and data. Powered by more than 70+ petabytes of data and 20+ years of tech innovation, we have one of the world's largest travel platforms, and industry-leading technology is the backbone of our Private Label Solutions.
Our tech in action:
In 2023, we started working with Valuedynamx, a U.K. based loyalty tech provider that powers thousands of loyalty programs globally.
Our partnership allows their loyalty partners across industries to engage their customers with real-time redemption for travel bookings. In the last 12 months, Valuedynamx experienced a 20% growth in bookings in this category thanks to their Rapid API integration ¾ demonstrating the value of our tech in helping Valuedynamx improve redemptions for thousands of loyalty providers around the world.²
Giving customers flexible earning and redemption options
Brands without compelling travel offerings in their loyalty programs fail to compete in an increasingly crucial marketplace. Consumer demand for travel has never been higher, and brands need to increase their travel options as a result:
85%
56%
Our White Label Template is a single solution that provides a multi-product travel website, global supply, and enhanced marketing capabilities to drive deeper engagement and grow revenue. Partners gain access to our global supply, including hotels, airlines, car rentals and activities, and package options. Each template is custom built to your specific needs.
Our technology, including our Rapid API, integrates a partner’s loyalty program for their customers to earn or redeem on travel and extend their rewards program. We’re always looking for ways brands can offer more flexibility and value to their members. For example, we recently launched a cash versus rewards experience, enabling travelers to easily switch between cash and points pricing throughout the booking journey.
Our flexibility in action:
Another way we are addressing consumer interest in flexible earning and redemption options is through our recently announced collaboration with Microsoft. We worked together on a pilot to address the rising consumer interest in earning and redeeming rewards in new ways. Through our strategic partnership, we brought together our respective loyalty programs to offer Bing users additional rewards on bookings powered by Expedia.
In addition to earning Microsoft Rewards, travelers booking eligible accommodations on Bing also earn rewards through Expedia Group’s brands, including our One Key travel rewards program at U.S. and U.K. points of sale. This is a first-of-its-kind collaboration where we combine our Rapid API technology with rewards from Expedia Group brands, and we hope to expand this to more partners in the future.
“Our partnership with Expedia Group is a compelling way to ensure our users have access to a wide variety of lodging experiences from a trusted travel platform while using Bing.”
Powerful customer service
A critical component of loyalty programs is providing superior, trusted customer service. In fact, one out of four loyalty providers say customer service is their biggest challenge.⁴ Providing great customer service must be an integral part of a brand’s member retention strategy, which is why we offer purpose-built solutions to drive customer support in numerous ways.
Rapid API offers flexible traveler support options to fit your needs:
- Customer Direct support leverages our multi-national, multi-lingual service agents, acting as an extension of your team to directly support your travelers.
- Agent-to-Agent support sees our global team assist your agents in servicing traveler inquiries.
- Affiliate Voyager provides a self-service tool to let agents make offline booking changes.
88%
70%
From a self-service perspective, Rapid API also offers Property Message Center, a two-way messaging center that agents, lodging properties, and travelers can use to communicate directly about a specific booking. We are also in beta with our Hard Change API, which enables you to make more self-service changes on behalf of their travelers, reducing the need for manual support from an agent. For example, travelers can change their dates, room type, or number of travelers staying in a room. This eliminates the need for travelers to cancel and rebook in order to make changes, allowing them to keep the same itinerary number.
Our White Label Template solution also offers Virtual Agent, an AI-powered customer service tool that allows travelers to cancel, change, or reconfirm booking themselves, with a handoff to a live agent chat if more help is needed.
To add to this, we recently launched a new Hotel Change Self-Service solution to reduce servicing call volume and improve the traveler experience. Travelers are able to make self-service changes to their hotel reservations online without the use of Virtual Agent. This includes changes in dates, room type, occupancy, and traveler det
Our customer service tech in action:
Our work with Delta Air Lines has seen us help them offer a range of additional loyalty travel offerings alongside their flights, using our technology to provide a smooth rewards system for their travelers.
Breyana Bennett, Loyalty Product and Operations Manager of Delta Air Lines, told us: “When you partner with Expedia, you’re not just getting an account manager. We work with their product teams, engineering teams, marketing teams, and customer service teams to make sure our partnership is exactly what we desire and that we are driving the value for our members.”
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Recommended for you
¹7 Loyaly360, State of Customer Loyalty Report 2024.
²Valuedynamx Partnership With Expedia Group Drives 20% Growth.
³Expedia Group, consumer survey with Wakefield Research, March 2023.
⁴Arrivia, Travel Loyalty Outlook Report, 2024.
⁵State of the Connected Customer Report:, Salesforce, April 2024.
⁶Expedia Group internal data, 2024.