How to set up a mobile hotel advertising campaign

In today’s world, reaching people on their mobile devices is a must. Smartphone usage has been steadily climbing over the last 15 years and is expected to hit 6.1 billion users by 2029.¹ For hotel businesses looking to scale, investing in mobile advertising campaigns is more than just smart strategy — it’s essential.

Our custom research revealed that 55% of all travelers booked on a mobile website or app — with hotel guests (59%) being more likely to do so. Travelers from Mexico were the most likely to book on their device, with 75% using a mobile website or app.⁴

Understanding these trends is key for planning hotel advertising campaigns and emphasizes the importance of a well-planned mobile hotel advertising strategy.

Mobile marketing in the hospitality industry is a highly effective tactic. Building a strong plan that includes using different mobile ad types and formats gives you the advantage of reaching your ideal traveler as they get inspired to start researching and planning their next trip.

Maintaining a mobile presence is essential when trying to connect with your ideal guests. Mobile advertising campaigns offer several advantages for your hotel:

• Increase your reach 
  As the number of mobile users continues to grow and booking on mobile becomes more popular, mobile hotel advertising allows you to get in front of an ever-expanding audience. TravelAds Sponsored Listings offers cost-effective ways to boost your visibility with travelers who are looking to book.

• Connect with travelers in real time
  Building a mobile ad campaign lets you connect with travelers as they plan their next stay. Reach them while they’re active at any point throughout their journey, from inspiration and planning to research and booking.

• Target your hotel ads
  With TravelAds* you can tap into our device-based targeting capabilities to target by specific demographic or location, traveler interest, and more. This helps you tailor your ads with precision to increase room bookings.

• Create ads to boost brand awareness
  Make a strong impression with rich media ads and marketing campaigns that showcase the unique amenities of your property, promote special offers, or highlight reviews from other travelers.

• Deliver a seamless experience
  Ensure the booking process for mobile devices or mobile apps is a priority and make it easy for active smartphone users to stay at your hotel.

• Build a cost-effective campaign
  The TravelAds pay-per-stay model is a leader in advertising for the hospitality industry. It’s easy to get started: Simply set a budget, identify your target audience, work with our digital experts to use our first-party data to refine your campaign, and get real-time reporting to optimize your advertising spend.

To create the biggest impact for your hotel brand, mobile advertising needs to be an integral part of your strategy to reach your target audience, engage with travelers in real-time, and provide a seamless user experience. Mobile advertising has arrived and is here to stay as an essential component of a comprehensive hotel advertising strategy.

Early in their booking journey, about 21% of travelers reported finding initial travel inspiration from advertising, social channels, and other forms of media.⁵ With a mobile-first mindset, you can get your hotel in front of these travelers. Use TravelAds’ targeting capabilities to help increase your brand’s visibility with people looking for inspiration for their next trip.