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Mapping the future of APAC travel

Explore the latest insights into how travel professionals across the region are viewing the future and responding to changing traveler demand.

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Inside the report

New research from Expedia Group explores how travel businesses across Asia-Pacific (APAC) are responding to rapidly growing demand, emerging technology, and evolving traveler expectations.

 

• 1,250 travel professionals surveyed across 5 markets in the region

• 65% expect demand to grow over the next two to three years.* 

What’s shaping APAC travel demand

Demand is taking off

 Nearly two-thirds of travel professionals expect demand to grow over the next two to three years across leisure, business, and regional travel.

Payment options matter

More than 70% of respondents named buy now, pay later, global credit and debit cards, and loyalty points or miles as top payment methods.

Local relevance matters

Travelers want to see content that’s relevant to them, and businesses want to be able to deliver it. However, achieving that degree of localization is a challenge.

AI usage is not negotiable

79% of APAC travel businesses use AI today, and 97% plan to use it moving forward. Priorities span customer service, richer content, smarter pricing, and more.

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*Expedia Group, Mapping the future of APAC travel, 2026