Asian airline uses offsite ads to reach more U.S. travelers

As a major carrier for air travel throughout Asia, with flights focusing largely on Korea, Thailand, the Philippines, and China, Korean Air wanted to capture the attention of U.S. travelers. Though well-known in Asia, the airline sought to go beyond traditional campaigns to expand their reach and increase bookings from U.S. travelers.

To build brand awareness and increase their presence effectively with the American audience, Korean Air needed a partner with the behavioral data and insights necessary to better connect. 

Korean Air tapped into our offsite advertising solutions to connect with travelers beyond Expedia Group sites. By leveraging our first-party data on traveler trends and behaviors, our advertising experts were able to identify and reach high-intent audiences everywhere they ventured online. This audience included travelers who were undecided on their destination and open to exploring new options; they just needed the right ad to spark their interest.

With a simple, direct call to action — Asia On Sale Now — Korean Air could appeal to wanderlust-minded audiences even as they navigated away from our websites and apps. Their first campaign using offsite advertising allowed Korean Air to stay top of mind with their target travelers and build awareness, then consideration, to entice them to come back and book a trip to Asia.

As a result of offsite advertising, Korean Air was able to reach a highly qualified audience across the web — and their personalized ads generated a 20% lift in CTR. All in all, they saw a 10:1 return on their ad spend.

With this strategy, Korean Air grew their American audience — while also amplifying their own brand presence.