TRAVELER RESEARCH

Built to Stay Report: The Keys to Winning Traveler Trust in Vacation Rentals

Our latest vacation rental industry research is in! Learn how to reduce traveler anxiety and grow your business with insights from the Built to Stay Report.



Inside the data


We surveyed travelers across the globe to learn exactly what leads them to choose one property over another. 


1700+

respondents*

7

global markets* 

100%

stayed in a rental in the past year*




Inside the research


Gain insights into current traveler values and actionable recommendations on how to drive more demand for your vacation rentals. 


86% of travelers will pay more for quality


High quality leads to higher revenue. In fact, 86% of travelers will pay more for a vacation rental with a higher-quality listing.  

 

This report identifies the nonnegotiable details guests look for in high-quality listings, from fast response times to verified reviews. Use these insights to win more bookings by delivering an exceptional guest experience.

Data-backed strategies to strengthen your listing quality and get guests to choose you over the competition 





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*All data on page is from Expedia Group, Built to Stay Report: The Keys to Winning Traveler Trust in Vacation Rentals, 2026