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Cartbound: How brands can turn travelers into customers

Discover the shopping journey around every trip and how brands can use data to inspire high-intent consumers.

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Inside the report

Every trip sparks a shopping journey filled with high-intent moments, like what to wear, pack, experience, and even how to pay. Research powered by The Harris Poll shows what 3,500 travel decision makers buy, when they spend, and how any brand can influence choices.

Meet your new consumer audience

From quality seekers to business travelers and more, discover the brand‑specific segments you won’t find anywhere else.

What are they buying?

Clothes, shoes, and accessories. Electronics and new technology. Packaged food and drinks. The categories, and timing, might surprise you.

Where brands can inspire

Travelers are comfortable with non-travel ads in the planning and booking phases. Will you show up on their journey? 

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