Hotels
Vacation rentals
Brands and ad agencies
Airlines
Destinations
Travel agencies
Cruises
Car rentals
Financial institutions
Activities
With rising AI content, what ad formats and elements resonate? Expedia Group Advertising found what drives bookings.
ADVERTISING CHECKLIST
The WANDER checklist for creating effective ads
Using eye‑tracking and emotion‑reading tech from Expedia Group’s lab and a global consumer survey, we created a checklist for content that drives bookings.
Inside the science
Expedia Group Advertising cracked the code on what captures the hearts and minds of travelers: It’s called the science of wanderlust. The findings reveal a formula for creating travel content that drives bookings.
AI in ads
Follow the checklist to use AI in a way that most travelers are comfortable with.
Video or still?
The data is clear that video has more influence over travelers, especially on YouTube.
What builds trust?
Get ahead of your competitors with insights into upcoming growth areas including automation, alternative lodging, and traveler experience.
