Earn $1,000 in TravelAds Sponsored Listings funds when you offer Members Only Deals to our Silver and Gold members — and put your property in front of more travelers.
Targeting Silver and Gold members means you’re attracting more of the travelers you want: guests who travel often, spend more, and come back again and again.
+22%
Gold members spend 22% more per booking¹
+14%
Silver members spend 14% more per booking²
Setting different discounts for different loyalty tiers is a simple, strategic way to create more relevant offers, reach more high-value travelers, and encourage more bookings — and our recommended setup can give you a nearly 10% lift in revenue.³
Start with Blue members
A 10% discount is your starting point for reaching travelers who already book and spend more than non-members.
Level up incentives for Silver members
Increase discounts to 15% off to create a more compelling offer for those who book 2.8 times more often each year.⁴
Go bigger for Gold members
A 20% discount helps you stand out to one of your most engaged audiences: travelers who collect 15+ trip elements annually and drive a meaningful share of bookings.⁵
Think of your $1,000 in TravelAds funds as a reward that helps your offers go further.
While your Silver and Gold Members Only Deals attract high‑value travelers, TravelAds boost your visibility in search results, so more travelers see you when they’re ready to book. With customizable ads in premium placements and targeted pay-per-click reach, you can stand out to the right travelers at the right moment.
Set up a qualifying Member Only Deal and follow the requirements below to unlock your $1,000 TravelAds reward.
Offer the required
minimum discounts
Set minimum discounts of 10% for Blue members, 15% for Silver members, and 20% for Gold members.
Include all room
types and rate plans
Your Member Only Deal must apply across all room types and standalone rate plans (package not required).
Keep your offer flexible
Offers may include a maximum of 30 blackout dates.
Activate within
the promotion window
Create and activate your qualifying Member Only Deal between July 20 and August 30, 2026, with no end dates.
Once approved, you'll receive your funds through four monthly installments of $250.⁶ The first installment will be funded on September 15, and we'll create a TravelAds account for you if you don't already have one.
Create a qualifying Member Only Deal in Partner Central and we'll take care of the rest. This offer won’t appear in Partner Central, but once your offer is approved, you'll start receiving your TravelAds funds on September 15, 2026.
1. Log in to Partner Central.
2. Navigate to Promotions.
3. Create your qualifying Member Only Deal.
The right offer can go a long way — just ask the Horton Grand Hotel. This historic San Diego property tapped into targeted Members Only Deals to attract more high-value Silver and Gold travelers than ever before.
“Silver and Gold members are more sophisticated travelers […] We utilize these Members Only Deals for exposure and market penetration, as well as to target these travelers.”
Get rewarded now
¹Expedia Group, loyalty data, September 2023-February 2024; compared to non-members
²Expedia Group, loyalty data, January-December 2024; compared to non-members
³Expedia Group, MOD Analysis, April 2023-April 2024
⁴Expedia Group, loyalty data, 2022
⁵Ibid.
⁶View the full terms and conditions here.
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