As a vacation rental owner or manager, you know that success in this industry goes beyond just offering a place to stay. Today's travelers are seeking trustworthy, high-quality experiences, and we're committed to helping you meet and exceed these expectations.

We're thrilled to announce a suite of powerful new tools and updates designed to help you improve quality, gain visibility, increase traveler trust, and earn rewards. Let's dive into how these changes will elevate your hosting experience and drive your success.

Imagine having a clear blueprint to booking success for each of your properties. That's exactly what our new Performance Milestones provide. This innovative feature gives you a comprehensive view of how your properties are performing and outlines actionable steps to reach the next level.

Each milestone rewards you for delivering what travelers value most: reliable bookings, great communication, and high guest satisfaction. As you progress, you'll unlock increasing benefits and recognition, creating a virtuous cycle of success.

Based on your valuable feedback, the Premier Host program is evolving to increase exclusivity and reward truly top-tier performance. Starting in 2026, Premier Host status will be applied at the individual listing level, ensuring that each property stands on its own merits.

Our push for higher quality enables more remarkable guest experiences, which translates into clear benefits for you:

1. Increased search visibility potential


2. More rewards for high-performing listings


3. More — and repeat — guests


4. Improved trust among travelers

These improvements are designed to work harder for you, helping you attract more bookings and build a thriving vacation rental business.

Introducing enhanced coaching — a feature that provides personalized tips and recommendations to help you improve your business. This data-driven guidance offers tangible steps you can take to boost your performance and deliver unforgettable guest experiences.

One exciting aspect of enhanced coaching is the new Offer Strength Score. This metric gives you greater transparency into your visibility and sort placement in searches, allowing you to see how you stack up against similar properties and take action to improve.

Over the past year, decisive action has been taken to remove underperforming properties from the platform, elevating the overall quality of the marketplace. This commitment to excellence continues, with ongoing monitoring of the lowest performers. The goal? To ensure that every traveler booking through Vrbo enjoys a consistently trustworthy experience.

And maintaining high standards doesn’t just improve traveler confidence — it creates an environment where quality rises to the top, benefiting both guests and dedicated hosts like you.

Thank you for helping us constantly push the envelope. Your feedback is the rocket fuel for our innovation. These new tools and updates are just the beginning of our ongoing efforts to innovate and improve. Together, we're not just raising the bar — we're redefining what's possible in our industry.