TRAVELER RESEARCH

The short-term rental guest: trends, insights, and research

Learn how your vacation rental can attract more bookings with the latest guest insights from the Expedia Group x Phocuswright short-term rental report.

Download the white paper

Inside the data

Phocuswright conducted research on U.S. short-term rentals, surveying both guests and hosts to learn about their experiences, preferences, and challenges. Together, we developed a co-branded white paper to share the top insights from the research and how Vrbo hosts can leverage this data to better serve and attract guests.

900+

U.S. travelers who stayed in a short-term rental at least once in the past year*

480+

U.S. hosts of properties rented out on a short-term basis

13

in-depth interviews with professionals working in the property management industry

All-new guest insights

Whether you’re new to the vacation rental business or a veteran host, understanding guests’ expectations, values, and preferences is essential for optimizing your business. Get the short-term rental guest insights you need from this year's report.

Who is the 2025 short-term rental guest?

Learn what defines the U.S. short-term rental guest, from spending habits and trip length to destination choices.

Booking pattern analysis

Discover which factors guests consider (and value most) when deciding where to book.

Traveler expectations today

Explore trends in traveler expectations for short-term rental listings, communications, and more.

Elevate your hosting game with the latest guest insights

Ready to welcome more guests with all-new short-term rental research?

Download the white paper

*Phocuswright, Short-term rental research, 2025