Hotels
Vacation rentals
Airlines
Destinations
Travel agencies
Cruises
Car rentals
Financial institutions
Discover industry-specific highlight reports in twelve languages for valuable key takeaways and explore insights tailored to your business needs.
REPORT
Explore what matters most to travelers
The 2023 Traveler Value Index provides a deep dive into today's traveler behaviors and desires. Both industry professionals and travelers weighed in, exposing key gaps and opportunities to better meet travelers' needs.
Insights straight from the source
Travelers and industry professionals provide a firsthand look at the factors shaping travel decisions today.
11K
consumers
1.1K
industry professionals
11
geographic markets
Traveler Value Index 2023 research methodology
Using our first-party data paired with a study conducted by Wakefield Research, we uncovered challenges, post-pandemic changes, and emerging trends within the travel industry. One clear takeaway is that travel remains a priority, and a focus on exceptional experiences will secure a bright future for the industry.
“Ultimately, we hope these insights are useful to you as you welcome and service travelers — because when the traveler wins, we win together.”
Inside the research
Take a look at what we found when we asked industry professionals and travelers what they value most.
Permanent preferences
Traveler preferences changed, influenced by the pandemic and other factors. Find out what shifts here to stay.
Temporary trends
Not all pivots are permanent, because some are temporary responses to an extreme situation. Certain changes, like the drop in business, international travel, and heightened cleanliness standards, have already faded away.
Fluctuating factors
Even with the pandemic behind us, some patterns remain hard to predict. We're keeping a close eye on these continually evolving trends.
Find insights for your industry
Download our snapshot reports for more traveler insights unique to your industry.
Research that spans the globe
Our research library is expansive, delivering valuable travel insights to millions across the industry.
“There is reason to be optimistic: Business and international trips are back, and the pandemic pause served as a reminder of how important travel is.”
“An overwhelming number of travel businesses adapted to this change in consumer behaviour.”
“The travel industry is at an unprecedented stage of evolution. Despite lingering challenges from the pandemic and economic concerns, people continue to place travel as a high priority in their lives.”
“Travelers are quickly becoming savvier as they place greater importance on travel to heal and reconnect with the world.”
