Azaya Beach Resort’s bookings soar with B2B distribution rates

Tucked along the South Goa coastline, Azaya Beach Resort is known for crafting one-of-a-kind, immersive guest experiences. From a Maldivian-inspired design to Portuguese-inspired Azulejos-tiled cupboards, every detail sets it apart.

As a five-star resort, it’s essential to maintain visibility and stay competitive on a global scale. To attract more high-value international travelers and continue driving revenue, Azaya must strategically expand its reach and strengthen its presence.

Azaya Beach Resort’s director of revenue, Akhilesh Kumar Mishra, recognized the potential of Expedia Group’s B2B distribution network to help expand their global visibility.

By offering B2B distribution rates, the resort could incentivize a comprehensive network of partners — including 70,000+ travel businesses and 160,000 independent agents globally — to showcase their property.

"I'm visible worldwide now,” Mishra said. “It’s about India, it’s about the UK, and even the U.S. I’m visible because most good travel agents have access to Expedia Group to make bookings. I thought, ‘it’s going to be a game changer.’ I was 100% sure of that.”

With the B2B distribution rates program, Mishra was able to identify key opportunities for growth — and make faster, data-driven decisions to reach revenue goals in less time.

"It saved me a lot of money in terms of marketing and technology efforts,” Mishra explained. “B2B distribution rates let you establish your property on par with bigger players on market. You have a database, travel details, data, and everything."

Azaya Beach Hotel saw a 30x increase in bookings through the B2B distribution network  — attracting stays from international travelers whose higher spending patterns are valuable to the resort.

“Adopting B2B distribution rates was one of the best decisions I’ve made in my 20-year revenue career,” Mishra said. “The result is awesome, and it makes me happy that my team wins from it. Everyone says that this was the decision we needed to make.”

Since implementing B2B distribution rates, the resort has seen a 3x longer booking window, a decrease in cancellations, and a 40% increase in length of stay. Mishra expects these trends to continue as the program brings more international travelers.

“Earlier, the booking window was around 10-20 days. Now, I have a business with a booking window of 60 days plus,” Mishra said.

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