Expedia TAAP empowers Barcelona agency's momentum

Travel agency Hanaley launched in 2020 with the mission to craft extraordinary travel experiences. By offering firsthand recommendations alongside seamless planning through an AI-powered assistant, their advisors curate everything from honeymoons and family vacations to adventure trips and cultural escapes.

Based in Barcelona and serving clients worldwide, Hanaley anticipated growth from the start. They knew that scaling their business would require a booking partner they could lean on — offering a diverse inventory, competitive pricing, and reliable support that allowed Hanaley’s advisors to focus on what matters most: their travelers.

To help support growth while protecting their client experience and margins, Hanaley chose Expedia TAAP. With access to wide availability, accessibility, and competitive rates, they were able to stay attractive in a crowded, competitive market. Over the last few years, that’s translated into serving more clients, offering appealing pricing, and steady growth in revenue.

Now, Hanaley looks at Expedia TAAP as a true partner in growth. “Throughout this journey, TAAP has been an attentive partner, understanding our needs, collecting feedback, and implementing new functionalities when requested,” said Carla Tarrés, Hanaley’s CEO and co-founder. “Their support has been a key factor in our sustained growth."

A streamlined, easy-to-use interface has reduced time spent managing bookings, allowing Hanaley’s agents to invest more energy into high-touch, personal service. They’ve been able to stay price competitive without sacrificing profit — helping more people explore the world while growing their bottom line. 

What began with 13 clients has evolved into a thriving agency that’s planned more than 1,500 trips worldwide in 2025 — many of them with Expedia TAAP. Fueled by a vast inventory and easy-to-use booking platform, Hanaley has seen +96% year-over-year growth in bookings and +78% year-over-year growth in booking value on Expedia TAAP alone. It’s proof that exceptional service can thrive at scale.*

Hanaley’s success shows up in traveler satisfaction, too — and is one of the highest-rated Spanish travel agencies on the Trustpilot platform. As they've grown, Expedia TAAP has helped them to reach more travelers, deliver more personalized experiences, and set themselves apart.