Hotels
Vacation rentals
Airlines
Destinations
Travel agencies
Cruises
Car rentals
Financial institutions
Activities
Access a new world of travelers.
Hotels
Welcome your ideal guests
Partner with us to attract travelers to your property and boost your performance with the combined power of our distribution and advertising solutions.
Attract more travelers to your hotel property
When you list with Expedia Group, you’ll showcase your property across our well-loved traveler brands that cater to a variety of guests, from globetrotters and staycationers to business professionals.
Reach travelers wherever they book
Put your hotel in front of more travelers you can't reach alone while maintaining your rate integrity. Beyond our owned brands, our B2B distribution network powers 70K+ businesses across the globe, leading to more diverse travelers and more opportunity for your business — with no extra time or effort required.
Drive bookings year-round
Scale your business all year long by attracting guests who book last-minute weekend getaways, travel mid-week for work, or prefer the lighter traffic of the shoulder seasons.
1B+
average searches per month¹
250K+
destinations globally²
380M+
booked room nights last year³
61%
visit an OTA before booking⁴
Increase demand and attract high-value guests
Give your guests an exceptional experience and get rewarded for it. In exchange for offering top-tier members exclusive perks or discounts, you enjoy increased visibility and support from Expedia Group without impacting your marketing budget. See if you qualify for the VIP Access program.
Benefit from the broadest offerings in travel. Travelers can shop for different trip add-ons, evaluate price points and amenities, and arrange transfers to and from the airport — all in one place. Travelers that book multi-item trips book earlier, stay longer, and cancel less than those that book individual trip elements.⁶ Reaching these high-value travelers can help you scale your business in all seasons.
Reach travelers that are hard to access through your own channels by tapping into our extensive B2B distribution network, which includes financial institutions, membership organizations, travel agencies, and thousands of businesses around the world that leverage our platform and technology.
This extended reach and visibility gives you seamless access to travelers in more emerging markets and those who tend to stay longer, travel more internationally, and fill more mid-week bookings while maintaining your rate integrity.⁷
Find inspiration in our partners' success
Hear Hasnain Alloo, Commercial Director of Edwardian Hotels London, talk about how Expedia Group helps them tap into the global market to reach new travelers from awareness all the way to conversion and retention.
Boost your visibility and your bookings
Use insights from our pricing and visibility tools to help you reach more of the right guests, stay competitive in the market, and accelerate your performance.
Optimize your pricing strategy
Let our easy-to-use rate management and revenue insights tools, like Rev+, define and optimize your multi-season pricing strategy to attract more guests and stay competitive.
Maximize your revenue
Cross-sell and upsell to guests with attribute-based shopping. Guests can see available attributes alongside room prices when booking your property to easily compare listings.
Stand out to travelers
Use our visibility performance tools to get tips on how to optimize your listing content, rates, and availability — plus, use insights from guest reviews to find areas of opportunity.
Promotion and marketing tools
From discounts to exclusive perks and opt-in seasonal campaigns, whatever your objective and whoever your target traveler is, we have a promotion to match.
Management tools like Rev+ help optimize your pricing strategy.
Attribute-based shopping helps the right guests find and compare your property.
Performance tools can help you optimize your listing content and find areas of opportunity.
Manage your operations with the tech that best fits your business
Whether you have a proprietary solution, want to work with one of our trusted connectivity providers, or use our platform, our technology flexes to fit your business needs.
Leverage our easy-to-use platform, Partner Central
Get help with essential tasks and put critical insights at your fingertips in Partner Central. This easy-to-use platform can help you manage reservations, load inventory, change rates, optimize listings, opt in to promotions and campaigns, respond to reviews, and much more.
Scale your business with trusted software
From channel managers to central reservation systems, over 400 global connectivity software providers integrate our lodging APIs to offer powerful capabilities that help you save time, improve accuracy, and grow bookings.
Meet your goals with our advertising solutions
From bespoke creative campaigns from our E Studio to sponsored listings and display advertising, our full-funnel suite of advertising solutions helps you reach the right travelers with the right message across our brands and offsite channels.
Grow your market share
Increase your share of the market by reaching travelers throughout their booking journey while highlighting your property’s amenities, location, and more with compelling imagery and customized copy.
Control your campaigns
Leverage in-depth traveler insights and our campaign management tools, like real-time reporting, to reach the right travelers and achieve your specific business goals.
Increase your bookings
Pair our exclusive first-party data to understand traveler behavior with a standout campaign from our E Studio to attract the travelers you want to boost room night bookings.
Improve your visibility with TravelAds Sponsored Listings
Climb higher in search results to increase room nights and grab travelers' attention with custom content. Our pay-per-click advertising solution lets you adapt and optimize your campaigns, scale your budget, and more to stay competitive.
Display advertising
Inspire and convert your target audience with a range of options for any budget and goal.
Offsite advertising
Connect with travelers throughout the booking journey with digital out-of-home ads, streaming placements, and more.
E Studio
Craft breakthrough campaigns by collaborating with our award-winning creative studio.
Access exclusive insights to shape your strategy
Our first-party data and insights can inform your campaigns to ensure you effectively meet your goals.
49%
use social media to look for a place to stay⁸
46%
respond to ads featuring promotions or travel ideas⁹
34%
book on a mobile app¹⁰
Get your hotel marketing guide
Discover what it takes to make your property stand out, how to use our travel data for maximum impact, and the ways we help you track and optimize your campaigns.
You're in good company
Join the growing number of hotel partners that rely on our technology solutions and reach.
Frequently asked questions
- Inventory distribution
- Advertising solutions
Thankfully, no! You do not need to sign up for all Expedia Group brands separately. When you partner with us, your listing will appear on some of the world’s leading online travel brands, including Expedia, Hotels.com, and more, as well as on our B2B distribution network. Collectively, our sites cover virtually every aspect of researching, planning, and booking travel. Leisure and business travelers with various tastes and budgets rely on our sites for all their travel needs.
Compensation for reservations varies around the globe, and we'll share the percentage for your market as part of the contracting process.
We answer common questions and provide deeper instructions for using our technology on our Help and Support page within Partner Central:
https://apps.expediapartnercentral.com/lodging/help/overview
If you can’t find what you need, you can contact support teams through the same page:
https://apps.expediapartnercentral.com/lodging/help/contactus
Our easy-to-use platform, Partner Central, will be the primary location for managing reservations, loading inventory, changing rates, and keeping your listing up to date. You can log in to Partner Central to leverage our more advanced tools including competitive set analysis, real-time market pricing, and other marketing programs. If you have any problems, our local teams are ready to help.
No, you don't need to work with a connectivity provider or have a connectivity solution in place to effectively list your property with Expedia Group. However, having worked with over a million properties globally, we know manually managing your inventory can take a lot of time. Many partners choose to use a connectivity provider to link to our systems and automatically perform daily tasks. A connectivity provider creates a two-way flow of information between your systems and ours, so reservations, rates, and availability update automatically. Displaying accurate inventory maximizes the impact of your listing and reduces the risk of overbooking.
We offer a full-funnel suite of advertising solutions to reach the right traveler at the
right point in their purchasing journey. From display ads and co-op campaigns to
bespoke creative campaigns and offsite advertising options, start exploring all the options that are available.
We’ll provide you with first-party data on traveler trends and behavior that no one else has. These unique insights give you a head start in building campaigns that help you stand apart from the competition. And we’ve made monitoring your campaign easy with robust dashboards that include real-time reporting, ad clicks, conversions, and more so that you can keep a pulse on how your campaign is performing.
Our precise targeting capabilities help you find the travelers you’re looking to reach. We can reach travelers based on trip details, hotel attributes, region, or more to get you in front of the people you want to connect with.
Recommended for you
¹Expedia Group internal data, 2024, identified and anonymous visitors
²Expedia Group internal data, 2023
³Expedia Group earnings, Q4 2024
⁴The Path to Purchase, Luth Research and Expedia Group, 2023
⁵Expedia Group internal data, 2024, identified and anonymous visitors
⁶Ibid
⁷Ibid
⁸The Path to Purchase, Luth Research and Expedia Group, 2023
⁹Ibid
¹⁰Ibid