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In our new report The future of business travel: Is market optimism outpacing capability?, we asked 214 senior decision-makers at travel management companies (TMCs) in 10 global markets about the future of corporate travel and how prepared they are to deliver on it.
Overall, confidence is high — 95% of senior TMC decision-makers are optimistic about corporate travel over the next three years. Yet there are clear issues to address: less than 40% of those surveyed say they feel very confident in delivering on rapidly changing corporate traveler expectations.
Key insights from the research
Business travelers now expect the same experience they get in leisure travel
Since the pandemic, corporate travel has fundamentally shifted — not only in when and why corporate travelers hit the road or take to the skies, but also in the quality of service they expect throughout the traveler journey.
Our findings suggest expectations have increased across nearly all aspects of the customer journey. More than 85% of TMC leaders reported rising demands for centralized tooling for business/leisure travel, 84% for streamlined bookings, and 80% for areas like loyalty rewards, personalization, mobile booking and added perks.
In short, business travelers increasingly expect consumer-grade experiences that are intuitive, mobile-first, and personalized as well as offering stronger level of care and clearer sustainability options. This shift appears structural rather than temporary. For many TMCs, the challenge is ensuring that those expectations are consistently delivered across tools, teams, and supplier ecosystems.
TMC confidence lags behind the rising expectations
These rising business traveler expectations have left some TMCs in a difficult position. While many leaders surveyed are clear on what travelers and corporate clients now want, far fewer are confident that their current systems and processes can reliably deliver it at scale.
Despite knowing what matters most, only around 2 in 5 leaders feel very confident in delivering things like streamlined booking, duty of care, and concierge‑like service. The result is a growing expectation-execution gap, and closing that gap often involves changes to technology, data, and operating models, in addition to strategy.
AI integration is universal, but few are seeing a strong impact (yet).
Technology — and increasingly AI — features in most TMC roadmaps for closing this expectation-execution gap. However, many organizations reported that they are still working through what it takes to move from pilots to scalable impact.
Every leader said they have integrated AI into their operations “to some extent,” but fewer than half (44%) reported a very positive impact so far. Skill gaps, integration challenges, and competitive pressure were among the most-cited barriers.
While AI may help address some of the industry’s longer-term issues, the research suggests that practical operational hurdles are limiting impact today.
What this means for your business
Prioritize integration over more point solutions
With 98% of TMCs investing across multiple priorities, fragmented tools are becoming a barrier, not a differentiator.
Integrating your existing booking, duty-of-care, and expense tools together as a complete end-to-end journey can reduce friction across key processes and support a more consistent traveler experience.
This aligns with the research findings. 33% of the respondents identified end-to-end booking-to-expense consolidation as one of the top improvement opportunities, while technology limitations and lack of integration were among the leading barriers to growth.
Treat experience levers as competitive differentiators, not add-ons.
As expectations continue to evolve, prioritization becomes a strategic choice. A useful approach is to decide which experience levers you want to be known for and sequence your investments accordingly.
Our research points to a clear shortlist: streamlined booking (including unified tooling for business/leisure bookings), loyalty and personalization, duty of care, round-the-clock support, and concierge-like services. With so many fronts moving at once, focus on the few capabilities that matter most, then build out the broader offering over time.
Make AI and data readiness a board-level topic
AI has potential, but AI investment and integration need clear direction and board-level support to deliver meaningful impact. In our research, only 30% of respondents strongly agreed that their existing data/analytics budgets are sufficient, and skills and integration gaps were among the most common roadblocks.
Moving the needle with AI requires targeted use cases, backed with the right data, skills, and change management. Pilots can be a useful start, but lasting impact typically comes from scaling what works — particularly in areas like personalization, forecasting, and service triage.
Rethink content and lodging strategy for longer, blended, higher-value stays.
Traveler patterns continue to evolve, with many now opting for longer, more flexible trips that allow them to combine business and leisure, travel with family members, and visit multiple destinations on the same trip.
With that in mind, now is a good time to review your current lodging mix (hotels vs. aparthotels vs. longer-stay options) and assess whether it matches the shifting needs of these travelers. In our research, 30% of TMC leaders cited alternative lodging inventory as a top growth opportunity right now, with business-friendly amenities and flexible policies emerging as key factors over the next three years.
The future is bright, but there’s work to do.
Across the industry, optimism is high but confidence in execution lags significantly behind. The research points to a clear gap between rising traveler expectations and belief among TMCs in the capabilities needed to deliver on expectations consistently.
This blog highlights top-line findings only. Get the full report for a comprehensive overview, including detailed charts, breakdowns by company size/segment, and deeper insights into top tech, AI, and investment priorities.
RESEARCH & INSIGHTS
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*All on-page data sourced from: Journeys for All: An Expedia Group Study on Inclusion in Travel, August 2026