If you’re looking to optimize your vacation rental revenue strategy and drive more consistent bookings throughout the year, try setting competitive seasonal rates and use our MarketMakerTM tool to make informed decisions when setting your rates.
With MarketMaker, you can maximize your rental earnings by setting competitive rates that attract travelers year-round, including rates for peak rental seasons, major holiday weeks, and during large local events. MarketMaker delivers detailed market data to support your rate decisions — including traveler demand and availability — and is a great way to adjust and optimize your rates to account for seasonality and changes in the market.
Depending on your market, travelers may be booking several months or even a year in advance of their trip date, so it’s important to set your rates at least 6 to 12 months in advance. Really! According to our recent Path to Purchase research, vacation rental guests book their accommodations on average 83 days before their trip start date,** so the earlier you can get your rates set the better.
In addition to making sure your rates are set up in advance, remember to optimize your rates as seasons change and to keep your cancellation policies up to date. We also offer seasonal cancellation policies for hosts so you can offer your preferred date-based policy to adjust for seasonal demand and apply the right cancellation policy at the right time.
Adjust seasonal rates